Facebook and Instagram users in the US will soon be able to turn off political advertisements in their feeds, Facebook announced in a blog post on Tuesday.
“Everyone wants to see politicians held accountable for what they say — and I know many people want us to moderate and remove more of their content,” Facebook CEO Mark Zuckerberg wrote in USA Today. “For those of you who’ve already made up your minds and just want the election to be over, we hear you — so we’re also introducing the ability to turn off seeing political ads. We’ll still remind you to vote.”
Users will be able to turn off ads from candidates and political action committees, as well as ads about social issues. The feature will initially be available to a small group of people but will gradually roll out to the rest of the country and the world.
With the 2020 election heating up, Facebook has faced increasing pressure to more aggressively police lies and misleading content in political ads.
Last year, the Trump campaign released a 30-second video ad on the platform claiming without evidence that former vice president Joe Biden offered a $1 billion bribe to officials in Ukraine to stop an investigation into his son. At the time, Facebook rejected a request from the Biden presidential campaign to take it down and claimed that the ad did not violate the company’s policies.
Last week, the Biden campaign wrote an open letter to Zuckerberg demanding that the social networking giant revise its speech policies ahead of the November elections.